Campaign Management

Campaign Management

  • Create and Plan
  • Segment
  • External Data
  • Publish
  • Analysis & Results

    Create and Plan campaigns.

    The DOOH advertising platform includes a campaign manager that allows you to create and plan campaigns easily and control all aspects of them.

      Segment

      The DOOH advertising platform includes a campaign manager that allows you to create and plan campaigns easily and control all aspects of them.

      • Indoor
      • Outdoor

      With the ability to display dynamic creatives on these screens, changing according to time of day or external weather conditions: cold, heat, rain, snow, wind…”

      • Gender
      • Age
      • Socioeconomic level
      • Country
      • Region / Community
      • City
      • Postal codes
      • Radius of influence around specific locationsThe platform allows segmentation by types: Indoor / Outdoor. It supports dynamic creatives that change by hour and external weather conditions (cold, heat, rain, snow, wind…) and can segment by: Gender, Age, Socio-economic level, Country, Region, City, Postal codes, Radius around specific points, and by placement types (newsstands, markets, supermarkets, shopping centers, transport interchanges, HORECA channel, pharmacies, service stations, buses, VTC, etc.).

        External Data

        The platform can simulate campaign performance, estimating impressions by hour and day of week using public-space audience services (external data).

        Based on the target, the external data provider selects the best screens and allocates impressions per screen/time slot.

        The platform accepts creatives (videos or still images) to be distributed via EasyDooh’s AdServer.

          Analysis & Results

          You can monitor campaign evolution and results in detail (by zone, screen, hours/days, impacts) or at a global level, and generate reports for clients.

          Así mismo, permite hacer un seguimiento de la evolución de la campaña DOOH, mediante la emisión de informes con los que dar cuenta de los resultados obtenidos a los clientes.