{"id":1499,"date":"2025-10-08T12:25:17","date_gmt":"2025-10-08T11:25:17","guid":{"rendered":"https:\/\/easydooh.ymanera.es\/campaign-management\/"},"modified":"2026-03-26T10:50:28","modified_gmt":"2026-03-26T10:50:28","slug":"campaign-management","status":"publish","type":"page","link":"https:\/\/easydooh.com\/en\/about-us\/campaign-management\/","title":{"rendered":"Campaign Management"},"content":{"rendered":"\n
<\/div>
    \n
  • Create and Plan<\/strong><\/li>\n
  • Segment<\/strong><\/li>\n
  • External Data<\/strong><\/li>\n
  • Publish<\/strong><\/li>\n
  • Analysis & Results<\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
    <\/span><\/div><\/div>
      <\/ul>\n

      Create and Plan campaigns.<\/h2>\n

      The DOOH advertising platform includes a campaign manager that allows you to create and plan campaigns easily and control all aspects of them.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

      <\/span><\/div><\/div>
        <\/ul>\n

        Segment<\/h2>\n

        The DOOH advertising platform includes a campaign manager that allows you to create and plan campaigns easily and control all aspects of them.<\/span><\/p>\n

          \n
        • Indoor<\/strong><\/li>\n
        • Outdoor<\/strong><\/li>\n<\/ul>\n
          \n

          With the ability to display dynamic creatives on these screens, changing according to time of day or external weather conditions: cold, heat, rain, snow, wind\u2026\u201d<\/span><\/o:p><\/span><\/b><\/p>\n<\/div>\n

            \n
          • Gender<\/strong><\/li>\n
          • Age<\/strong><\/li>\n
          • Socioeconomic level<\/strong><\/li>\n
          • Country<\/strong><\/li>\n
          • Region \/ Community<\/strong><\/li>\n
          • City<\/strong><\/li>\n
          • Postal codes<\/strong><\/li>\n
          • Radius of influence around specific locations<\/span>The platform allows segmentation by types: Indoor \/ Outdoor. It supports dynamic creatives that change by hour and external weather conditions (cold, heat, rain, snow, wind...) and can segment by: Gender, Age, Socio-economic level, Country, Region, City, Postal codes, Radius around specific points, and by placement types (newsstands, markets, supermarkets, shopping centers, transport interchanges, HORECA channel, pharmacies, service stations, buses, VTC, etc.).<\/span><\/li>\n
          • <\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>
            <\/span><\/div><\/div>
              <\/ul>\n

              External Data<\/h2>\n

              The platform can simulate campaign performance, estimating impressions by hour and day of week using public-space audience services (external data).<\/p>\n

              Based on the target, the external data provider selects the best screens and allocates impressions per screen\/time slot.<\/p>\n

              The platform accepts creatives (videos or still images) to be distributed via EasyDooh\u2019s AdServer.<\/p>\n<\/div><\/div><\/div><\/div>

              <\/span><\/div><\/div>
                <\/ul>\n

                Analysis & Results<\/h2>\n

                You can monitor campaign evolution and results in detail (by zone, screen, hours\/days, impacts) or at a global level, and generate reports for clients.<\/p>\n

                As\u00ed mismo, permite hacer un seguimiento de la evoluci\u00f3n de la campa\u00f1a DOOH, mediante la emisi\u00f3n de informes con los que dar cuenta de los resultados obtenidos a los clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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